AQMetrics Brand Development

As Head of Design at The Smart Group, I led the team in delivering a comprehensive brand refresh and website redesign for AQMetrics. The project involved refining
the logo with modern chevron elements, introducing a bold new color palette, and crafting a visually cohesive, user-focused website.

The development process focused on performance and visibility, incorporating strategic SEO enhancements alongside intuitive navigation and dynamic visuals. The result was a distinct and impactful digital presence that positioned AQMetrics as a leader in the regulatory fin-tech space.