Irish Kidney Association CKD Awareness Campaign

Centred around Sidney, a friendly character designed to simplify complex medical information, the campaign featured a multi-channel approach spanning social media, radio, HCP websites, and in-pharmacy displays. A cohesive brand identity, clear messaging, and strategic outreach ensured broad public engagement, while campaign activations reinforced visibility. The result was a highly effective initiative that empowered both the public and healthcare professionals to prioritise early kidney disease detection.