Pfizer HARV AF Campaign

As Lead Designer at The Smart Group, I led the team in developing a compelling brand identity and digital presence for Pfizer’s atrial fibrillation awareness campaign. Centred around the character H.A.R.V, we designed a dedicated website to host Pfizer’s 3D educational video, incorporating an intuitive layout and informative content to engage diverse audiences.

A multi-platform social media strategy combined striking visuals, interactive polls, and targeted paid ads to drive awareness and traffic. SEO and performance optimisations ensured strong visibility, resulting in high engagement and a significant increase in website visits and campaign interactions.